Our founder Paul is the reason we’re here. His determination to get the most out of life while balancing the demands of a genetic lung disease and a double-lung transplant first inspired our mission. Paul laced up his apron and fired up the blender to boost his own wellbeing and create something he knew was missing: a tasty, nourishing drink, powered by natural goodness.
Only a team could translate this spark into a beverage fit for the world. Three friends (Kim – our naturopath, Steve – our food guy, and James – our business savvy) joined forces to help shift the dream out of the kitchen and onto the shelves.
Paul’s personal quest has turned into something our team thinks is pretty special: an opportunity to bring healthy, hunger-beating alternatives to people who share our appetite for life. It’s this vision that drives our company and keeps us innovating for better living.
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Greater Victoria Chamber of Commerce