Canada's Anti-Spam Legislation: How does it impact non-profits & charities?

Date: 8/20/2014
Time: 9:00 AM TO 10:30 AM

306-620 View Street
Victoria, BC V8W1J6

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Event Description: For more information and to register, visit, http://www.eventbrite.ca/o/volunteer-victoria-1749897131 Are you communicating with permission? What communications require permission? The new Canadian anti-spam legislation (CASL) took effect July 1st 2014. This is an opportunity to ensure your email and marketing practices are in line with this new legislation. Discover the new rules, as well as how to safely build your email lists and contacts. Learn everything you need to do in order to comply with the new CASL requirements while generating results through your email campaigns. This 90 minute session will cover: • What is CASL • Understand how non-profits and charitable organizations fit in this legislation • Defining permission: both implied and expressed • The advantages of permission marketing • How to grow your contact list within the guidelines of CASL • Ideas for getting all of your implied consent recipients to express consent before the first expiration deadline About the Facilitator: Robyn Quinn, APR, MA, Fellow CPRS is owner and Principal Consultant for Big Bang Communications. Robyn Quinn is a dynamic marketing communications professional with 20 years experience ranging from military, technology and government to not-for-profit, health promotion, entertainment, professional sports and transportation sectors. Robyn is the ALE (Area Local Expert) for Constant Contact, considered the leading platform for email marketing. A graduate of Royal Roads University (MA) and World Trade/Saint Mary’s University (Dip. International Marketing & Finance), Robyn also has a Certificate of Change Management from PROSCI and is an accredited member of the Canadian Public Relations Society (CPRS). Recognized for her innovative and successful campaigns with regional and national awards Robyn was nominated for the 2013 RBC Canadian Women Entrepreneur Awards. @PR4Science About the Venue: This workshop will be held at the Volunteer Victoria Learning Centre. Coffee, tea, water provided. Parking is most easily found at the City Parkades (Yates or View st), or at the Bay Centre parkade. First Hour Free vouchers are available if you choose to park in City Parkades.


Directions:
Volunteer Victoria

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