Established in 2008, Rifflandia Festival is one of the longest running large-scale music & arts festivals in Western Canada. Spanning four days every September (hence the slogan “September Forever”) a unique combination of the urban decentralized festival at Electric Avenue, with the traditional grassy field festival experience at The Park, Rifflandia welcomes over 40,000 music lovers to Victoria BC for performances by top international and national acts alongside new and emerging artists. As a beloved staple in the Province’s Capital City, Rifflandia compliments the city’s culture of supporting locals by featuring Victoria based businesses such as food & beverage entrepreneurs and creative artisans.