The Greater Victoria Visitors & Convention Bureau is the official destination marketing organization that works in partnership with over 800 business members and municipalities in Greater Victoria and the surrounding communities in British Columbia, Canada. Destination Greater Victoria's strategic objectives are to grow rate and volume to the region, address seasonality and promote Greater Victoria as a year-round destination, work with industry on select but critical destination issues and increase appreciation and support for the region’s vibrant visitor economy.

One of the services provided by Destination Greater Victoria includes the downtown Visitor Information Centre, one of the busiest in the province. Victoria's official travellers' resource is located in the heart of the Inner Harbour at the intersection of Government Street and Wharf Street. The Visitor Centre assists travellers with many services such as reservations for accommodations, sightseeing, adventure tours and transportation.

Tourism is an estimated $1.9 billion dollar industry in Greater Victoria with more than three million visitors to the region annually. Being a member of Destination Greater Victoria and a partner in the travel and tourism industry means an investment in your bottom line. Membership in Destination Greater Victoria is the most cost-effective method to thoroughly market your business to the convention and tourism industries.